In this episode I’m joined by Ryan Bonnici, Director of Marketing for HubSpot, to talk about creating compelling content that will enable you to convert, close and delight your audience.
We answer these questions:
2:10 – I still struggle with marketing a solution to a “boring and scary” problem. I am sure there is a “hungry crowd” for my solution but they are probably convinced there is no solution out there for their fear of being seen as stupid – any tips for marketing my online program?
10:50 – How do you consistently come up with new ideas that haven’t been done before?
15:52 – Jack, as an entrepreneur how do you even find the time to create so much content? I’m running my business by myself at the moment and have no time.
20:45 – Sometimes I feel like I’m wasting my time on social media/producing content. Not really getting any ROI. What am I doing wrong/what are the essentials for getting the most out of your content?
30:10 – How long should you run a ‘coming soon’ campaign and create buzz before releasing the product/service? Is there a magic number?