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Is It Time For a Change From Pain Point Marketing? | #AskJackD 49

So many businesses focus on the frustrations and fears of their audience, rather than to their hopes and heart. Should you do the same? My answer today is probably the opposite of what you’ve been told for the last 20 or 30 years, but it’s been working for me so listen up. This is why pain point marketing does not work.

Do you have a question? Send it through via InstagramFacebookSnapchat or Twitter. Remember to use the hashtag #AskJackD and I’ll answer it for you.

About Jack Delosa

Jack Delosa is an entrepreneur and investor who is changing education. He is the founder and CEO of Australia’s largest education institution for entrepreneurs, The Entourage. He is also an investor in growth companies such as Q-Biotics and eMerchants (ASX:EML), and founded The Entourage Growth Fund, which invests in upstart businesses. He is one of Australia’s leading entrepreneurs, having been listed in the BRW Young Rich List since 2014.

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